Tactical Marketing

 

TACTICAL MARKETING CAMPAIGN TO PROMOTE IT INFRASTRUCTURE

 

IT Infrastructure refers to the composite hardware, software, network resources, and services required for the existence, operations, and management of an enterprise’s IT environment.

IT infrastructure is critical to the success of an Organisation. Various sectors are reeling with serious issues which provide enabling conditions for them to shift from ownership to rental model. Different sectors are to be dealt with different tactics which can lead to high sales conversion rates.

 

 

SECTORS	ENABLING CONDITIONS FAVOURING THE BUSINESS	CONVERSION TACTICS
Financial Services	Weak infrastructure that includes frequent power cuts and unreliable telecommunication services Scalability: ability to process during the range of capabilities Store, access and secure highly confidential data.	publish a detailed article by industry experts on how IT INFRASTRUCTURE could increase operational efficiencies prevent data loss and ensure security, address more sophisticated consumer demands and long customer retention and email them Article also appears on search engine with unique value data-driven content and pay per click advertising helps to get our services before customers. The use of analytics can get traffic data, bounce rate to measure the behavior of visitors
Small and medium-sized businesses	Demand to reduce the human effort as well as enhance the effectiveness of corporations Pressure to reduce operational cost improve customer relationship Enhance capabilities of the supply chain.	Meet them in person and help the user to understand and investigate service Introduce freemium model to help them to get introduced to the service Attend events with target group who serve as a source of leads Blogs in social media
Automobile industry	Reduce operations cost Establish standardized global operational processes Improve personnel leverage and training Effective supply chain management Reduce operational inefficiencies	Attend major automobile expos to collect customer data which is a good source of leads Audit customer data: accurate data of customers to deliver service which caters to their unique need inaccuracies in data can lead to slow response
NGOs	Control operational cost and help identify the defunct configurations that can be deconditioned Careful information handling and sharing as NGOs work with govt bodies in different countries Seamless communication in real-time from its head office to the location of operations Protect data to ensure that the network systems are always secured from breaches	Communicate them about shared goals and how this could help NGOs to scale faster Approach government officials to support an enabling atmosphere through regulation and coordination Testimonies of previous partnership and how it was handled well and impacted can help in gaining the trust of NGOs
B2B	Modernizing infrastructure with next-generation technology and professional service   pre-sale consultancy for correct identification of underlying needs incorrect implementation of client solutions as well as its post-sales	Build strategic partnership with top IT vendors and a team of highly educated and experienced professionals   Create a the form that captures leads by collecting contact information Retarget old customers   Invest in video marketing     Perform keyword search: doing keyword search helps our site rank for the right phrases helping prospects to find a business on search engine because it is not more people discover our site but a right visitor

 

Multiple tactics can be simultaneously tested to get data and growth can be hacked with the conclusions drawn from the derived data and make necessary changes if required to convert the opportunity into sales.

 

PS: As a part of the job selection process, I was asked to submit this assignment for the post of a service marketing manager.